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“Grinding It Out: The Making of McDonald’s.” Raymond Kroc.

Kirjoittanut: Aleksandr Dolgin - tiimistä Kaaos.

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Esseen arvioitu lukuaika on 4 minuuttia.


There are a huge number of people who dream of getting rich. Each person chooses different ways of development. Someone wants to become a banker, someone a professional athlete, who wants to earn money online, and someone is trying to become a successful entrepreneur. I recently read a book about the formation of a great businessman-the founder of McDonald’s. This piece ignited passion, fire and motivation in me.

Ray Kroc’s autobiography, “Grinding It Out: The Making of McDonald’s,” unveils the riveting tale of how an unassuming milkshake machine salesman transformed a small California fast-food restaurant into a global cultural phenomenon. Published in 1977, this seminal work not only chronicles the birth and growth of McDonald’s but also serves as an invaluable guide for aspiring entrepreneurs, offering profound insights into the dynamics of business, innovation, and unwavering determination.

Main part – Success.

The narrative begins with Kroc’s introduction to the McDonald brothers, Richard and Maurice, who had created a revolutionary fast-food system in San Bernardino, California. The simplicity and efficiency of their operation captured Kroc’s imagination, sparking a vision beyond the confines of a single restaurant. Kroc’s journey into the world of fast food commenced when he convinced the skeptical McDonald brothers to let him franchise their concept, laying the foundation for the global empire we know today.

One of the central themes of the book is the entrepreneurial vision that fueled Kroc’s ambition. As a traveling salesman for Multimixer milkshake machines, Kroc encountered countless diners and restaurants. However, it was the unique and streamlined approach of the McDonald brothers that resonated with him. Their innovative “Speedee Service System,” featuring a limited menu, quick service, and a focus on consistency, became the blueprint for the modern fast-food industry.

Kroc’s ability to recognize the transformative potential of the McDonald brothers’ model speaks to the essence of entrepreneurship. He saw not just a successful local restaurant but a scalable and replicable business concept. Kroc’s vision extended beyond the confines of conventional thinking, and he envisioned McDonald’s as a franchise opportunity that could be replicated across the country. This foresight laid the groundwork for the widespread success and proliferation of the McDonald’s brand.

The book delves into the intricacies of Kroc’s early struggles to secure financing for his ambitious vision. Banks and potential investors were often skeptical of the untested concept, and Kroc faced numerous rejections. This phase of the journey underscores the perseverance and resilience that are prerequisites for entrepreneurial success. Kroc’s refusal to succumb to setbacks, coupled with his unwavering belief in the potential of McDonald’s, ultimately led him to secure the funds needed to launch the first franchise in Des Plaines, Illinois, in 1955.

“Grinding It Out” offers a behind-the-scenes look at the challenges and triumphs of building a business from the ground up. The book is candid about the financial strains Kroc faced, the sacrifices he made, and the toll entrepreneurship took on his personal life. Kroc’s willingness to share these intimate details adds a layer of authenticity to the narrative, making it a relatable and instructive account for those navigating the tumultuous waters of business ownership.

The concept of franchising, a key element in McDonald’s expansion, is thoroughly explored in the book. Kroc’s meticulous approach to selecting franchisees and maintaining the integrity of the McDonald’s brand is a masterclass in business strategy. The emphasis on consistency and quality across all franchises became the cornerstone of McDonald’s success, creating a uniform experience for customers regardless of location. Kroc’s hands-on involvement in shaping the franchise system exemplifies the level of dedication required to build and sustain a global brand.

The book also sheds light on the complexities of partnerships and business relationships. The dynamics between Kroc and the McDonald brothers evolved over time, eventually leading to Kroc buying them out. This part of the narrative underscores the harsh realities of business and the challenging decisions entrepreneurs often face in pursuit of their goals. It also highlights the importance of adaptability and the ability to navigate the intricacies of interpersonal relationships in the business world.

Moreover, “Grinding It Out” delves into the cultural impact of McDonald’s on American society and beyond. The golden arches became synonymous with not just fast food but also a symbol of American capitalism and the globalization of consumer culture. Kroc’s marketing genius, evident in the iconic slogan “I’m lovin’ it,” is explored in the book, providing insights into how branding and advertising played a pivotal role in McDonald’s becoming a household name.

In reflecting on Kroc’s journey, the book prompts readers to consider the broader implications of entrepreneurship. Kroc’s story is not just about hamburgers and fries; it’s about vision, determination, and the audacity to pursue one’s dreams. It challenges individuals to think beyond the conventional and to recognize opportunities where others might see obstacles. Kroc’s unyielding commitment to his vision, even in the face of skepticism and setbacks, serves as a beacon of inspiration for those with entrepreneurial aspirations.

“Grinding It Out” concludes with the establishment of the McDonald’s Corporation in 1961, marking the official transition from a regional success story to a global powerhouse. The book encapsulates the essence of Kroc’s entrepreneurial philosophy, encapsulated in his famous quote: “Press on. Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” This encapsulation of persistence as the ultimate key to success serves as a poignant takeaway for readers, transcending the context of the fast-food industry.


In conclusion, “Grinding It Out: The Making of McDonald’s” is not merely a corporate biography but a compelling narrative of entrepreneurial spirit and determination. Raymond Kroc’s journey from a humble milkshake machine salesman to the architect of one of the world’s most recognizable brands provides invaluable lessons for entrepreneurs across industries. The book serves as a timeless guide, emphasizing the importance of vision, resilience, and an unwavering commitment to one’s goals in the pursuit of success.

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