This Podcast form essay explores the reasons and tool for creating a Strategic Marketing Plan for your business. We explore topics, such as PESTEL, 5 Forces, Customer persona and more. To make listening easy, we have marked below, the timestamps of each topic.

The two people talking are Jemina Laitinen and Emilia Parikka.

1:09 Benefits of Strategic Marketing Planning

1:37 PESTEL

3:56 Five Forces

10:58 Ansoff Matrix – Strategic Direction

13:08 The Porter’s Generic Strategies

18:16 Customer Persona

24:10 Objectives

26:14 Algorithm

29:37 What could be a good reel?

Let us know how you liked this essay and if you found our tips helpful.

Sources:

Gilliland, N. What are customer personas and why are they so important? Article. 17.8.2017. Read 1.5.2023.
https://econsultancy.com/customer-personas/

Gordon, J. 2023. Porter’s Generic Strategies Explained: What is Porter’s Generic Strategies? Article, Updated 12.04.2023. Read 01.05.2023. https://thebusinessprofessor.com/en_US/business-management-amp-operations-strategy-entrepreneurship-amp-innovation/porters-generic-strategies

Martin, M. 21.2.2023. How Porter’s Five Forces Can Help Small Businesses Analyze the Competition. Updated 21.2.2023. Read 1.5.2023.
https://www.businessnewsdaily.com/5446-porters-five-forces.html

Oxford College of Marketing, 2016, What is a PESTEL analysis, article. Written 30.06.2016. Read 01.05.2023 https://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/

Peterdy, K. 2023. Ansoff Matrix. Article. Updated 17.04.2023. Read 01.05.2023. https://corporatefinanceinstitute.com/resources/management/ansoff-matrix/