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The library of essays of Proakatemia


Kirjoittanut: Oshadi Mohottiarachchi - tiimistä Kaaos.

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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Joe Pulizzi
Esseen arvioitu lukuaika on 3 minuuttia.

what is the definition of marketing? A marketing activity is any endeavor used to promote a product or service. It can be done by a company itself or by an individual or organization on behalf of the company. Marketing includes planning, executing, and controlling the marketing mix. Marketing is to create value for customers. For this, businesses must identify their target market and understand what motivates them. Once they know this, they can create products and services that meet the needs of their target market.

How marketing is important to a business; Advertising, public relations, and marketing are all important aspects of a business. They allow a company to reach its customers and promote its products. Without effective marketing, a business may not be able to survive. Marketing can also create a positive image for the business, which can attract new customers.

Even if a business does not have the budget for an extensive marketing campaign, there are still many ways to market its products. One important way is through ‘‘word-of-mouth marketing’’. Customers can tell their friends and family about a business, and they can tell their family and friends and so forth the word-of-mouth marketing can grow. The word-of-mouth advertising will help the business reach more people. Customers can also write reviews of a business on websites. The most important aspect of word-of-mouth marketing is creating a favorable and different reputation for the business. The best way to do this is to give your customers excellent service and make sure that the products that you sell are in the best quality, the price is it affordable and the product itself is it usable on that time period or is it helpful. Additionally, make sure that your advertising is effective, its important. You can use print ads, online ads, and radio ads for this, the technology is more developed than before, so people have more opportunities to create things that they desire. Money is not that much important when it comes to advertising. With a small amount of money, you can publish your advertised using posters, leaflets and as mentioned before we can use word-of-mouth marketing which doesn’t cost at all but very effective in marketing field.

when covid started online marketing raised efficiently. online campaigns are easily transferable, they require far less expenditure than traditional marketing. Despite the pandemic, online marketing campaigns are still effective ways to reach potential customers. In many ways, the current pandemic has spurred on a new era of innovation in digital marketing. Plus online shopping for customers is also very time saving everyone is busy with their work life and with their family life so everyone looking for an easy way to get things done so for that online shopping is very helpful also it save money for an example if you go to a shop to buy something it cost you way more money than you do it online (traveling , for gas) also it takes your physical energy. Online marketing doesn’t cost you a lot of money if you use it very wisely. You can use platforms such as YouTube, TikTok, Instagram, twitter to market your products to the world. If you have a creative mind and the courage to do it money won’t always be a problem in marketing.

Marketing is related to money in business so many ways such as, its important to know how to spend money in a business to get the most return on investment for a company and if a company has a lot of money, then it can spend a lot of money on advertising. If a company does not have a lot of money, it may not be able to hire enough staff to work on its marketing site or to dedicate the necessary time to developing marketing strategies. The company may also be unable to afford to pay for advertising or to purchase the necessary resources to develop its marketing site. But nowadays Many companies want to spend less and get a lot of marketing. Which can lead to low quality marketing. And a low-quality marketing can affect the company’s rates in a negative way. So, the amount of money a company have can affect on a company’s marketing site in a positive way or in a negative way. therefore, the company has to be very smart when they handle money in marketing field.


All of the insights are from the book called “Epic content of marketing” by joe pulizzi.

Hi, I'm oshi and I'm just a girl who's trying to make dreams come true :)

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