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Innovation: The Art of Entrepreneurship and Marketing

Kirjoittanut: Khaldun Shahran - tiimistä Crevio.

Esseen tyyppi: Blogiessee / 1 esseepistettä.

Khaldun Shahran
Esseen arvioitu lukuaika on 3 minuuttia.

My 2 cents on Innovation being an Entrepreneur and Marketing person.


The art of innovation and its transformative power is a very fascinating thing. It is the driving force behind new ideas, business growth, and customer satisfaction. In this essay, I’m discussing innovation and its role in business. I’ll talk about what innovation is and how people in business use it to be successful. I will also share my experiences as a student at Proakatemia at Tampere University of Applied Sciences, where innovation is actively embraced and nurtured. Through hands-on projects and collaborative efforts, I have gained valuable insights into the innovation process and developed skills that will serve me well in my future endeavors.


Basically, innovation means introducing something new to shake things up. A fresh idea, a product no one’s seen before, a super-efficient way of doing things… you get the idea. It’s about ditching the “that how we’ve always done it” mentality and constantly looking for ways to improve.  Entrepreneurs are the masters of this, spotting problems people didn’t realize they had and then BAM! A solution so genius that it changes everything. Marketers? We’re the ones who make that solution scream “I NEED THIS!” to the world.


To innovate, you’ve got to get creative. Like, way out-of-the-box, weird idea kinda creative. Entrepreneurs and marketers alike must possess a strong imagination and the ability to generate fresh ideas. This often involves drawing inspiration from diverse sources, such as personal experiences, observations of the world around us, and the latest technological advancements. By fostering a culture of creativity, organizations can encourage employees to think differently and come up with groundbreaking solutions.


But here’s the thing about innovation: it’s rarely a one-person show. You’ve got to work together. Because It often requires the input and expertise of multiple individuals with different backgrounds, skills, and perspectives. Entrepreneurs and marketing teams must be adept at building relationships, fostering open communication, and leveraging the collective intelligence of their teams. At Proakatemia, we’re working in teams all the time, which means we learn how to combine our talents and actually build something new


One of the most visible manifestations of innovation is the development of new products or services. Entrepreneurs identify unmet needs or pain points in the market and create products that address those challenges. Marketing teams then play a vital role in positioning these products, communicating their benefits to customers, and creating a strong brand identity. Successful product innovations often revolutionize industries and create entirely new markets.


But Innovation is not limited to products and services. It can also involve new processes, business models, or ways of organizing work. For example, the rise of e-commerce has transformed the retail industry, allowing businesses to reach a global audience and operate more efficiently. Similarly, the adoption of agile methodologies has revolutionized software development, enabling teams to deliver products faster and with greater flexibility.


At Proakatemia, students are actively involved in innovation projects that tackle real-world challenges. These projects provide students with hands-on experience in applying design thinking, prototyping, and testing new ideas. Students are working closely with industry partners, gaining valuable insights into the innovation process and the needs of the market.


The art of innovation is not without its challenges. Entrepreneurs and marketers often face setbacks, failures, and periods of uncertainty. However, it is through perseverance, resilience, and a willingness to learn from mistakes that true innovators are able to overcome these obstacles and achieve success.


In conclusion, innovation is the lifeblood of entrepreneurship and marketing. It is the catalyst that drives progress, creates value for customers, and sets businesses apart from the competition. By embracing a mindset of continuous improvement, fostering creativity, and collaborating effectively, entrepreneurs and marketing teams can unlock the full potential of innovation. At Proakatemia, students are immersed in an environment that nurtures innovation, equipping them with the skills and knowledge needed to become successful innovators in their chosen fields.


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