IMPACT OF DIGITAL TRANSFORMATION AND STRATEGIES- DIGITAL TREND

INTRODUCTION

Who still uses analog for business operations in this century? In this new era of industrial revolution, almost every company seeks digital transformation rebuilding their business operations, rather than that of analog, so clear and logical. As the business world grows increasingly digital and interconnected, many businesses, brands, marketers have already shifted to using proactive apps for their business processes, embracing modern content marketing strategies to adhere potential customers and improve their businesses/sales. This essay aims at digital trend in businesses, the impact of digital transformation and digital business strategies, offering invaluable insights for aspiring entrepreneurs.

DIGITAL STRATEGIES AND TREND

Digital landscape is quickly developing, what was mostly seen as just another medium of advertising and promoting, has now become the era we have the tendency to provide. Digital is taking part in the activity of the catalyst and issue across each aspect of the company.

We see the world is changing quickly and sometimes it feels impossible to make up innovation trends, competitive strategies and technology platforms doesn’t seem to me it wants to go yet, hence me writing about and identify what is important from what’s only distraction to businesses/company.

Generally, digital businesses rely solely on technology to operate, which leads me to digital transformation. Successful digital transformation must rest on a foundation of smart digital strategies, which are Understanding the competitive environment and how it’s likely to change, because new technologies can radically reshape business economics. What new offerings can digital enable, what competitors can it empower? – assessing the strategic impact of digital, how will it affect the customers and value chain? The key is to open one’s mind to the full range of strategic possibilities and risks that digital brings.

I’ll also add that digital strategies fail more often because of too little ambition, rather than too much, meaning, set your digital ambition high. For instance, organizations that win at digital start by thinking big [whether seeking to strengthen existing advantages or to tap new ones] and the best digital strategies aspire to move the needle on value creation. Furthermore, identify the right set of bets by focusing on the two/three most valuable use cases, placing big bets, where to start and in what order.

IMPACT OF DIGITAL TRANSFORMATION – REAL ESTATE SECTOR

The digital transformation impact cuts across all sectors but I’ll be using the realtors to buttress my point. To begin, let’s start with the most basic digital signage application/program- the one that displays images, information in companies /business owners’ halls/lobbies/on the road/bus stops. Realtors will use the means of digital signage technology to present their agents to visitors, as well as highlight/showcase available/free properties for sale, from price ranges, size, and all, they also use this electronic signage to post customer/clients testimonies, feedback and showcase other detailed information.

This is simply called the digital transformation impact, which cuts across all sectors, there’s more to digital transformation I must say. Furthermore, a big advantage of digital signs for realtors, especially with multiple offices is that one executive/authorized person could manage the digital signage to ensure that the content displays, information is accurate and up to date across the office network. Up and coming business owners, entrepreneurs especially may set themselves up for success in the digital age by streamlining e-commerce platforms, adopting data-driven decision-making, incorporating IoT into production processes, and using social media to engage customers.

CONCLUSION

For a successful business digital trend, these are the digital business strategies to work on and put into practice such as, E-commerce optimization, Data-Driven decision making, IoT integration in manufacturing [internet of things], Social media engagement for customer service, Cloud-based collaboration, Blockchain for supply chain transparency and personalized marketing with AI. For one’s business to thrive in this digital age, one must invest in the right business concepts and strategies, successful entrepreneurship in the digital age requires investing in the appropriate digital concepts and tactics, not only as an option.

REFERENCES

The Five Rules of Digital Strategy (bcg.com

https://digitalleadership.com/blog/digital-business-strategy/