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The Role of Innovation in Business Success

Kirjoittanut: Emil Makkula - tiimistä SYNTRE.

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The Role of Innovation in Business Success



Innovation has become an essential component of business success in today’s rapidly changing world. With the constant evolution of technology and increasing competition, businesses that fail to innovate risk becoming irrelevant or falling behind their competitors. Innovation, however, is not just about creating new products or services, but also about finding new and better ways to do things, improving processes, and driving growth. In this essay, we will explore the role of innovation in the success of businesses and discuss strategies that businesses can use to foster innovation.


Innovation is critical to business success for several reasons. First, it enables businesses to differentiate themselves from their competitors by offering unique products or services that meet the changing needs and preferences of customers. This helps businesses to stay ahead of the curve and maintain a competitive advantage.


Second, innovation helps businesses to improve their processes and operations, which can lead to increased efficiency, productivity, and profitability. For example, the adoption of new technologies, such as automation or artificial intelligence, can streamline processes, reduce costs, and improve quality.


Finally, innovation can also drive growth and open up new markets for businesses. By developing new products or services, businesses can enter new markets or expand their existing customer base, which can lead to increased revenues and profits.


Strategies for creating an innovative environment.


According to Business Victoria article creating an innovative environment is crucial if you want to make sure that everyone is working towards improving business practices, efficiency, and performance. (Business Victoria, 2022) They list nine steps on how to create this innovative environment:


  1. Make innovation a core value

Having psychological safety is very important in this step. You want to have the people working together to have the safety and feeling of not having to think about too much what they can say and what not. Making innovation one of the core values, psychological safety can be easier accomplished.


  1. Give employees or team mates time and space to innovate


Creating a culture of innovation involves encouraging employees or team mates to think creatively and take risks, promoting collaboration and experimentation, and rewarding innovative ideas and initiatives. This can be achieved through various means, such as organizing brainstorming sessions, creating cross-functional teams, and providing employees with the freedom and resources to pursue innovative projects.


These are two of the nine steps that Business Victorias article suggests.


Here is something more that I think can help businesses to innovate in more successful ways:



  1. Invest in Research and Development

Investing in research and development is essential for businesses to stay ahead of the curve and develop innovative products and services. This involves allocating resources and funding to research and development initiatives, collaborating with other businesses, and staying up to date with the latest trends and technologies.


  1. Embrace Open Innovation

Embracing open innovation involves collaborating with external partners, such as customers, suppliers, or other businesses, to develop new ideas, products, or services. This can help businesses to access new sources of knowledge and expertise, reduce R&D costs, and accelerate the innovation process.


  1. Foster a Startup Mentality

Fostering a startup mentality involves adopting a mindset of agility, experimentation, and risk-taking, and encouraging employees to think like entrepreneurs. This can help businesses to stay nimble, adapt to changing market conditions, and seize new opportunities.




Innovation has become one of the key things for businesses to survive and thrive in today’s rapidly changing world. By making innovation core value, investing in research and development, giving employees or team mates the time and space to innovate, embracing open innovation, and fostering a startup mentality, businesses can stay ahead of the curve and develop innovative products and services that meet the changing needs and preferences of customers. Innovation is not just about creating new products or services but also about improving processes, driving growth, and maintaining a competitive advantage. Therefore, businesses that prioritize innovation are more likely to succeed and thrive in the long run.



Improve employee innovation (2022) Business Victoria. (Read on 24.4.2023) https://business.vic.gov.au/business-information/grow-your-business/improve-employee-innovation

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