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The library of essays of Proakatemia


Kirjoittanut: Jemina Laitinen - tiimistä FLIP Solutions.

Esseen tyyppi: Podcast tai vlog / 3 esseepistettä.
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This Podcast form essay explores the reasons and tool for creating a Strategic Marketing Plan for your business. We explore topics, such as PESTEL, 5 Forces, Customer persona and more. To make listening easy, we have marked below, the timestamps of each topic.

The two people talking are Jemina Laitinen and Emilia Parikka.


Gilliland, N. What are customer personas and why are they so important? Article. 17.8.2017. Read 1.5.2023.

Gordon, J. 2023. Porter’s Generic Strategies Explained: What is Porter’s Generic Strategies? Article, Updated 12.04.2023. Read 01.05.2023. https://thebusinessprofessor.com/en_US/business-management-amp-operations-strategy-entrepreneurship-amp-innovation/porters-generic-strategies

Martin, M. 21.2.2023. How Porter’s Five Forces Can Help Small Businesses Analyze the Competition. Updated 21.2.2023. Read 1.5.2023.

Oxford College of Marketing, 2016, What is a PESTEL analysis, article. Written 30.06.2016. Read 01.05.2023 https://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/

Peterdy, K. 2023. Ansoff Matrix. Article. Updated 17.04.2023. Read 01.05.2023. https://corporatefinanceinstitute.com/resources/management/ansoff-matrix/

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