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Sales day reflecting – Trust

Kirjoittanut: Matti-Pekka Pakarinen - tiimistä Sointu.

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Now, after sales days are all set and done, there’s time to reflect on what was learned. Sales days helped me gain more experience on sales and I was able to observe how project teams organised the sales of their products. This all is very valuable, but this experience really highlighted something equally as important regarding team work: The importance of trust.

Trust has been the topic of multiple pajas I have participated during my first year in Proakatemia. The importance of trust is always highlighted and is said to be in the center of everything we do as a team. After sales days, I needed to reflect on what kind of aspects trust has an influence on in such an event.

Coordination and Efficiency

In sales, especially during events like sales days that don’t last long, working well and quickly together is really important. These kinds of events need sales teams to be sharp and efficient. Trust between team members is what makes this teamwork happen smoothly. Trust helps everyone work together well, letting each person use their strengths and help out where others may not be as strong. This teamwork is super important when there’s not much time and you’ve got big sales goals to meet.

Trust in a sales team shows up in a few ways. It means giving people tasks that fit what they’re good at, so the team can make the most of the limited time. When there’s trust, everyone talks openly, which means less confusion and not having to double-check everything, which can slow you down.

Trust lets a team handle the ups and downs of short sales events better. Team members can quickly change their plans, knowing their teammates are ready to adjust and do their part. Basically, trust turns a group of individual workers into a team that works well and efficiently together.

Rapid Decision-making

During a short sales event, things are always moving and changing. Being able to make quick decisions is super important in this fast environment. Trust within a team is the key to this quick thinking. It lets team members decide fast without worrying too much about making a mistake or having to agree on every little thing first.

This trust comes from team members respecting each other and really understanding how each person thinks and what they’re good at. When there’s trust, a salesperson feels okay acting on a team members suggestion or judging a situation, knowing it’s for the best of the team. This trust makes it easier and quicker for them to make decisions, helping the team adapt and respond faster to what’s happening around them.

Being able to make decisions quickly is very helpful. It lets the team change their plan as things happen, like when customers give feedback or something unexpected comes up. Being flexible like this can mean grabbing a chance when it comes or missing out. Also, during short sales events, where things move fast, being able to decide quickly gives the team an advantage over others.

Lowering Stress

Short sales events naturally come with a lot of pressure. The rush to meet goals, the competition, and the ticking clock can really stress out a team. But, having trust within the team can greatly lessen this pressure. 

When team members trust in their shared strength and skills, it creates a supportive atmosphere. Everyone feels important and part of the team, which cuts down on feeling alone or overwhelmed by the pressure. Knowing they’re all in it together, ready to help each other out, can really take the edge off the stress.

Less stress leads to good things. It helps team members stay focused and think clearly, which are key for pulling off a successful sales strategy. A team that’s not weighed down by stress is also more likely to come up with creative and new ideas, making them stand out from the crowd. Plus, a happier, less stressed team boosts morale, which can make everyone perform better. In the end, cutting down on stress through trust doesn’t just make team members feel better; it also plays a big part in the success of the sales event, showing just how powerful trust can be for the team’s mood and how well they do their part.


While reflecting on the topic, I once more realised the importance of trust. Yes, a team can work without a high level of trust, but it won’t work in the long run. If a team wants to achieve its goals effectively, it needs to build a high level of trust. This will most definitely take time, but it will be worth waiting for.

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