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The library of essays of Proakatemia

S23: Hot Take- How AI will affect the Creative Industry



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Track 4 S23: Hot Take- How AI will affect the Creative Industry

Throughout the years, humans have developed technology to help us. We have developed tools and machines to make our daily lives easier. Some may have resulted in the loss of jobs, however, also brought some new ones to light. One unique idea that stood out was the idea of machines that could think like or simulate how a human being thinks was the birth of AI. According to Russell & Norvig (2020), AI goes back to the mid 20th century where it was attributed to the Dartmouth Conference of 1956, where a group of researchers came together for the idea of “thinking machines” that would mimic a person’s thinking. This was what AI was thought to be then. In recent times, with the birth of chatgpt, deepfake videos, deepfake voices of known personalities, to AI art generators, and many more. All of these with a simple prompt or command from the user is able to generate a very realistic, deceiving and accurate output of what the user is asking for. If computers are able to produce such quality work, what would it mean to the creative industry?

 

Last April 15, 2023, there was a TikTok video that had a song that was neither sung by the artist Drake, nor made by himself. This was rather generated by an account under the name ghostwriter that made a song by generating lyrics through AI alongside the instrumentals and even the artist’s voice. This song was posted on multiple platforms and has gathered so much attention and streams due to it seeming that it actually came from the artist himself. It was posted on multiple platforms, and according to Rutherford (2023), in Spotify alone it was able to stream 629,439 times before Drake’s label took action and removed the song from the streaming sites. Further in the article it was mentioned that it earned approximately 1,888 USD or 1500 EUR. This goes to show how far AI has come since its birth. The song itself was so good, and felt so real to the people, that had it not been revealed to be AI generated, people would have thought of it as an unreleased song. 

 

In an article by NPR (2022), it has announced that the AI tool DALL-E has been released to the public with the ability to turn text prompts into realistic images. In another form, in the patch notes released by Adobe (2023), they have launched AI tools to their creative applications. 

 

From providing prompts of different scenarios, generating images of what could have been, generating images where humans are not even able to take a photo of, some moments people wish to see, creation of posters and infographics, to even editing of the videos.  The rise of these AI art generators have been massive in the last year. From creating realistic high definition photos to catering to the different styles and arts of the past and of the modern world. But what does it mean to artists nowadays? Especially to those artists who do commission based art to digitally create some scenarios for their customer. With AI alive, people would somehow go turn to AI for a very quick and free option solution. With the quality that AI brings, what happens to the people in the creative industry? Graphic designers, freehand artists, video editors and the like. 

 

With all these advancements, how is it looking like for the people in the creative industry? Is it an end, or is it a pathway for something far greater? For artists to be easily copied by computers, in writing songs, taking photographs, creating art, to many more. How will the creatives have an edge over these perfect computers? The answer to that would be, mistakes. The rustic feel and vibe, the rawness of the art produced by humans that lead to mistakes is what makes humans more advantageous. Mistakes are what make humans, humans. By having that vibe in the art that the artist creates, gives of a realism in a sense. Our perspective of real may have shifted from perfect to a close 99%, and that 1 percent makes the product, real and human.

 

Adobe. (2023, January 25). Adobe Brings Major New Innovations to Video Tools. https://news.adobe.com/news/news-details/2023/Adobe-Brings-Major-New-Innovations-to-Video-Tools/default.aspx

 

NPR. (2022, September 30). Meet DALL-E Art: A New AI Generator That Can Create Surrealistic Images. https://www.npr.org/2022/09/30/1125976146/dall-e-art-ai-generator-npr

 

Russell, S. J., & Norvig, P. (2020). Artificial intelligence: A modern approach. Pearson.

BBC News. (2021, February 22). Daft Punk announce split after 28 years. https://www.bbc.com/news/entertainment-arts-65309313

 

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