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The library of essays of Proakatemia

  Marketing



Kirjoittanut: Aman Kumar - tiimistä SYNTRE.

Esseen tyyppi: Yksilöessee / 2 esseepistettä.
Esseen arvioitu lukuaika on 2 minuuttia.

                                                                   

                                                                        Marketing

Introduction

Marketing is a crucial aspect of any business as it helps to increase brand recognition, attract new customers, and retain existing ones. It involves promoting a product or service through various channels to reach a target audience. Marketing can be done through various methods such as advertising, public relations, personal selling, and sales promotion.

 

Advertising involves paid promotions through media such as television, radio, print, and digital media. Companies can use advertising to promote their products and services to a wide audience. Public relations involve building and maintaining a positive image of a brand through various means such as press releases, media outreach, and event sponsorship.

 

Personal selling involves direct interaction with customers through salespeople. This method of marketing is particularly effective when trying to sell complex products or services. Sales promotion involves short-term incentives such as discounts, contests, and giveaways to encourage customers to make a purchase.

 

Effective marketing requires a clear understanding of the target audience, as well as the most effective channels to reach them. Companies can use market research to gather data on their target audience and determine their preferences, needs, and behavior. This information can then be used to create marketing campaigns that are tailored to the target audience.

 

Conclusion

Marketing plays a critical role in the success of a business. By using a combination of various marketing methods, companies can reach their target audience and promote their products and services effectively. The key to success in marketing is to understand the target audience and create campaigns that resonate with them.

 

References:

 

https://nit-edu.org/wp-content/uploads/2021/09/Principles-of-Marketing-Kotler-Armstrong.pdf

  • Solomon, M. R. (2017). Consumer behavior: buying, having, and being (11th ed.). Pearson

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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