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Identifying your ideal clients

Kirjoittanut: Yousif Majeed - tiimistä Kaaos.

Esseen tyyppi: Yksilöessee / 2 esseepistettä.

The LinkedIn Code
Melonie Dodaro
Esseen arvioitu lukuaika on 4 minuuttia.



I was telling my friends that I was having trouble getting customers because I am lacking in this area when my friend suddenly pulled out this book and explained to me how networking can help you get a lot of customers.

We will be deciding who our ideal clients are and try to imagine ourselves in their position. You will need to do the exercises in order to benefit from this. This essays main point is to give you more understanding on clients and client networking.


Incontact’s Scott Logan tested social selling with his team. He divided the team into two groups: A for social selling and B for traditional selling. In three months, the social selling group outperformed the traditional selling group by 160% in terms of sales. You are not required to stop traditional selling.

You should keep in mind that 1 in 3 professionals use Linkedin.



Identifying your ideal clients

To make it easier to get clients, you must define your ideal client. To do this, you must first decide who you want to market to. There are some questions that you’ll want to answer right away.

  • Who is your ideal client?
  • What is the common language of his or her business industry, or organization?
  • What kinds of challenges does he or she face?


Steve Olsher states that, “Profitability depends on delivering pertinent content and desired solutions to a specific audience” One consistent theme emerges: One size does not fit all.

You have to keep something in mind, you are dealing with individuals. At the end of the day you will not be building the relationship with industry, business, or organization, you will be building a relationship with the individual who makes the decisions. “everyone is not your customer “ Seth Gobin.



There are 3 exercies that will be going throw and I will be answering them here for my benefit. Melonie Dodaro says that these are the foundation of your success.


Egoic labels, Exerice 1

How would you describe yourself to me if I asked. Think broadly and come up with as many labels as you can. Note how many of the labels are personal and how many are professional


I’m a multi-skilled professional who will make your life easier in a variety of ways. I’m a

student of entrepreneurship and team leadership. I’ve been using Photoshop and video

editing for four years, and I’ve been designing ui/ux for two years. Be prepared for your

product to be flawless because I am a perfectionist. I like to find new paths to doing, and innovating.


Egoic labels convey what is most meaningful to us about who we are personally, and what we do professionally.


Exerice 2

Write as thoroughly as you can. The objective is to become so familiar with your ideal clients that you can virtually become them, including how they think, speak, feel, and behave. Consider the top ten clients you have. If you’ve never had ten clients, visualize them. Please point out some broad similarities and differences between them. Sort the items into groups.

Entrepreneurs and small to medium-sized businesses that require a qualified individual are

among my top 10 clients.

My top 10 clients are business owners and small to medium-sized enterprises that require

the services of a qualified individual for creating advertisements, UI/UX, or video editing.

They all agree that they do not need to hire a full-time or part-time employee for this

position. They therefore employ me to provide them with the service without the hassles.

They have different businesses, and there is no connection between them. They come from

various countries, but my main clients speak English, Finnish, and Arabic.





Exerice 3

Take a walk in their shoes and look at life through their eyes.


The fears of your ideal clients

Answer the following questions as if you were your ideal client.

  • What do you worry about? What keeps you up at night?

Finding the right person to do the job for a reasonable price, and completing the tasks that are holding you back. the fear of not doing a good job for the client.

  • What do you not look at because it trigger too much fear?

The number of things that must be done and the things that must be done better.

  • What is the worst case scenario for your business?

Things aren’t getting better, and they’re staying put. I did a poor job, and he needs to hire someone else. You’re not getting any returns on your investment.

  • Where will you lose power, influence, and control in your life if things don’t change or get worse?

As a startup or small business owner, I would be concerned about not improving financially and achieving better results with each step I took. As a middle-sized business, I would be concerned about not keeping up with the competition and failing to evolve over time.




The hopes of your ideal clients

Now let’s look at some ideal scenarios for your client. What your client most desires.

These questions are completely random, but they help you put yourself in their shoes.


  • What do you secretly wish your business situation was different?

Tasks are most likely completed as soon as the client requests them.

  • What is your ideal business solution, for which you would be willing to pay almost anything?



  • What would your ideal solution look like if it came true?

Large, luxurious, and crowded with people.

  • What will people think of you if your fantasy situation comes true?

They would fear as well as admire the client more.





Melonie Dodaro, 2014, The LinkedIn Code


People mentioned in this essay by, The LinkedIn Code By Melonie Dodaro

Scott Logan, Incontact

Seth Gobin

Steve Olsher


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